Company Information

OEL of Sweden is a Swedish company founded in 2013 that owns and develops the brand Oliver Ekman Larsson(OEL). The brand is to be distinguished by quality products within the clothing line with an appealing and fashionable design.

Initially OEL of Sweden will focus on underwear and hats to try and establish themselves on the market with a vision to become one of the leading actors.

Through a consistent collection concept, marketing communication and efficient delivery and distribution there are possibilities for a rapid expansion of the brand OEL of Sweden.

The brand will target the younger generation who is inspired by Oliver Ekman Larsson and see themselves as inspirers or have the dream of going where Oliver himself is today.

At first a consumer base with a distinct connection to the sport but long term a wider base more focused on awareness and fashion.